péchoo àyt ] perpetuation,
n. ; perpetuator, n.
Reduce long-term advertising costs
something last: to make something
continue, usually for a very long time
something be remembered: to make
something or somebody be remembered
After your repeating-contestant count reaches a significant percentage of
your market base, new advertising will bring in fewer new leads than the Perpetuator. See a sample projection
You can then either reduce your advertising frequency or spend those dollars advertising in
Build long-term familiarity with your business
Perpetuator contestants interact with you monthly. They will come to
feel they know you through repeated contact.
Identify the source of each lead so you can measure advertising campaign effectiveness
Each new Perpetuator contestant is attracted by various means: print
ad, radio ad, instant-win prize coupon, or word-of-mouth. Many businesses
do not know the most effective source of their leads. The Perpetuator
identifies the source of each new contestant either directly (each instant-win
coupon has an embedded identifier), or by confirming the source with the
contestant at time of entry.
Now use the top menu to explore the
Perpetuator step by step...